Sunday, February 04, 2007

If this ain't copywriting, what is?!

Bob Bly asks if a copywriter can be "too enthusiastic." In my comment, I recalled John Caples's all time classic ad:
"They Laughed When I Sat Down at the Piano"
I'm not sure if it's the greatest ad ever written. I haven't read every ad ever written....

(Disclosure: I changed the title of this post. It originally said "If this ain't advertising...." Then I realized I should have written "copywriting" instead. Hope this satisfies the Transparency authorities. I have already gotten blacklisted for saying there was nothing wrong with a simulated blog.)

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