greatest copywriter you’ve never heard of"--Mel Martin. Mel was also known as the "secret weapon" of Boardroom Publications. He and Gene Schwartz were the masters of "Fascinations"--the teaser bullets that forced you to open the envelope, and keep reading... right to the order form. Gems like "What never to eat on an airplane...."
Here, Bernstein analyzes the technique and includes source material: a free PDF of sample Mel Martin ads.