Sunday, February 10, 2013

The most important thing I learned from David Ogilvy

I never met David Ogilvy. But he had a great impact on my career.

Kenneth Roman reveals the most important thing we can all learn from David Ogilvy:
Being edited by Ogilvy was like being operated on by a great surgeon who could put his hand on the only tender organ in your body. You could feel him put his finger on the wrong word, the soft phrase, the incomplete thought. But he had no pride of authorship, and he could be quite self-critical. Someone found a personally annotated copy of one of his books in which he had written cross comments about his own writing: “Rubbish. Rot! Nonsense.” He would send his major documents around for comment, with a note: “Please improve.”

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