Wednesday, January 09, 2013
If you didn't hear of Guy Kawasaki, you heard of Apple. And if you heard of Apple, it is probably because of Guy Kawasaki.
Guy (disclosure: I'm not buddies with Mr. Kawasaki. But there are some people who it's more natural to call by their first name. It's also easier to spell. So please allow me the familiarity).... As I was saying before I interrupted myself, Guy might be called the High Priest of Evangelical marketing. That's somewhere between word of mouth marketing and word of soul marketing. It tends to happen to Apple employees and customers. You don't just buy a Mac or an iPad. You "convert" to it.
Guy was the guy who made it happen. He is the poster child for this new kind of marketing. His previous books Art of the Start and Enchantment: The Art of Changing Hearts, Minds, and Actions tell the story and tell how you can become an evangelist.
Always tuned in to his followers (they're not just "readers"), Guy was horrified when his megapublisher could not perform the seemingly simple task of providing 500 free ebooks for a high-tech company. In response, Guy decided to self publish his next book. Veteran writer and computer geek that he is, he thought it would be snap. It wasn't.
The adventure--and more important--the secret handshake--is given over in the new book Guy co-authored with Shawn Welch: APE: Author, Publisher, Entrepreneur | How to Publish a Book
If you've ever thought about writing a book--especially an ebook--do yourself a favor and get a copy. You will be enlightened.