Wednesday, April 09, 2014

The Face in the Screen - Hamodia

 Time to take a long, hard look....


The Face in the Screen

OK… so your best friend — who works on 47th St. — calls you up to tell you he’s got an incredible deal. An offer you can’t refuse. Somebody just…

Wednesday, December 11, 2013

Applied Righteousness: The Rescue Heard 'Round the World by Mordechai Schiller



[ T O P  S T O R I E S ]
past & present
Applied Righteousness: The Rescue Heard 'Round the World 


http://www.jewishworldreview.com/1213/rescue_heard_round_the_world.php3#.UqiTK-LGWHt
By Mordechai Schiller

They were the most unlikely of friends. As children, in another world, death brought them together. Now life brought them together once again
UPLIFTING

Monday, May 27, 2013

Saluting the Sarge

I just got off the phone with the Sarge.
I called to salute Sgt. Arnold Rist on Memorial Day. Bless, him, even though he couldn't sound Taps anymore, he was out there in the wind yesterday, honoring his buddies in arms. If you don't know the Sarge, here's my tribute:

Salute to a Liberator
and a postscript: At Ease



Sunday, February 10, 2013

The most important thing I learned from David Ogilvy

I never met David Ogilvy. But he had a great impact on my career.

Kenneth Roman reveals the most important thing we can all learn from David Ogilvy:
Being edited by Ogilvy was like being operated on by a great surgeon who could put his hand on the only tender organ in your body. You could feel him put his finger on the wrong word, the soft phrase, the incomplete thought. But he had no pride of authorship, and he could be quite self-critical. Someone found a personally annotated copy of one of his books in which he had written cross comments about his own writing: “Rubbish. Rot! Nonsense.” He would send his major documents around for comment, with a note: “Please improve.”

Wednesday, January 09, 2013

Guy Kawasaki Goes APE on How to Publish a Book

Why would a celebrity author, at a major publisher, choose to jump ship and self publish his next book?

If you didn't hear of Guy Kawasaki, you heard of Apple. And if you heard of Apple, it is probably because of Guy Kawasaki.

Guy (disclosure: I'm not buddies with Mr. Kawasaki. But there are some people who it's more natural to call by their first name. It's also easier to spell. So please allow me the familiarity).... As I was saying before I interrupted myself, Guy might be called the High Priest of Evangelical marketing. That's somewhere between word of mouth marketing and word of soul marketing. It tends to happen to Apple employees and customers. You don't just buy a Mac or an iPad. You "convert" to it.

Guy was the guy who made it happen. He is the poster child for this new kind of marketing. His previous books Art of the Start and Enchantment: The Art of Changing Hearts, Minds, and Actions tell the story and tell how you can become an evangelist.

Always tuned in to his followers (they're not just "readers"), Guy was horrified when his megapublisher could not perform the seemingly simple task of providing 500 free ebooks for a high-tech company. In response, Guy decided to self publish his next book. Veteran writer and computer geek that he is, he thought it would be snap. It wasn't.

The adventure--and more important--the secret handshake--is given over in the new book Guy co-authored with Shawn Welch: APE: Author, Publisher, Entrepreneur | How to Publish a Book

If you've ever thought about writing a book--especially an ebook--do yourself a favor and get a copy. You will be enlightened.

Monday, November 12, 2012

Salute to a hero on Veterans Day.
God bless all those who keep us free!

Here is a replay of my post about one of those heros, from JewishWorldReview.com


AT EASE
By Mordechai Schiller


Last November, JWR ran a profile of Dr. Arnold Rist, 65th Armored Infantry Battalion, 20th Armored Division, one of the liberators of the Dachau concentration camp. The article received an unprecedented amount of reader response. And if you didn't read it then, you should now by clicking HERE. (Letters for this living hero still encouraged).
Today, we offer a follow-up to the original article.


AT EASE by Mordechai Schiller