"Prospective clients can’t call you if they don’t know you or your Website exists," says B2B marketing expert Dianna Huff. So she put together a handy primer for getting traffic to your website. The quick start guide includes tips on SEO, Viral Marketing and more.
Once you get them into the tent, Dianna offers advice on how to keep them there, with "content that answers their unspoken questions" and increases trust. Read it here: How to Increase Traffic to a B2B or Consultant's Website
Showing posts with label Viral Marketing. Show all posts
Showing posts with label Viral Marketing. Show all posts
Monday, August 11, 2008
Friday, June 06, 2008
Dianna Huff's MarCom Strategist: CYBRA Uses Humor and Video to Sell the Sizzle of Bar Code Software
Dianna Huff has followed up her blog post CYBRA’s “MarkMagic” Videos Deliver Humor Plus Product Benefits with a detailed case study in her newsletter the "MarCom Strategist."
Dianna interviewed your humble servant. She wanted the whole nitty gritty story: the whos, whats, wheres, whys and hows... so she could give her readers enough information to plan their own viral video campaigns.
You can read the issue online here (don't forget to subscribe!): Dianna Huff's MarCom Strategist: CYBRA Uses Humor and Video to Sell the Sizzle of Bar Code Software
Dianna interviewed your humble servant. She wanted the whole nitty gritty story: the whos, whats, wheres, whys and hows... so she could give her readers enough information to plan their own viral video campaigns.
You can read the issue online here (don't forget to subscribe!): Dianna Huff's MarCom Strategist: CYBRA Uses Humor and Video to Sell the Sizzle of Bar Code Software
Sunday, May 18, 2008
CYBRA's “MarkMagic” Videos Deliver Humor Plus Product Benefits » B2B MarCom Writer Blog
Dianna Huff takes a look at B2B viral videos... and gives two thumbs up (don't you hate that expression?... sorry, it was too tempting!) to "The MarkMagic Chronicles."
See her post at CYBRA’s “MarkMagic” Videos Deliver Humor Plus Product Benefits.
Also see CYBRA Goes Viral on System iNetwork, news and more for IBM AS/400, iSeries, and i5 Pros. And listen to the podcast Top Concerns, i for Business, PowerVM, and a Dancing Programmer by Chris Maxcer, news editor for System iNEWS and the System iNetwork.
See her post at CYBRA’s “MarkMagic” Videos Deliver Humor Plus Product Benefits.
Also see CYBRA Goes Viral on System iNetwork, news and more for IBM AS/400, iSeries, and i5 Pros. And listen to the podcast Top Concerns, i for Business, PowerVM, and a Dancing Programmer by Chris Maxcer, news editor for System iNEWS and the System iNetwork.
Thursday, April 17, 2008
From hard-sell mail order copywriter to software MarCom
Thought I should tell you... I've gone over to the "other side."
After freelancing for CYBRA Corporation for seven months, I was invited to come onboard. So I've gone from consulting to client side. Have I hung up my guns? With apologies to Shane -- you can't break the mold. There's no going back from being a Killer Copywriter. Right or wrong, it's a brand, a brand that sticks. There's no going back.
But I have made a strategic shift. I've moved from hard sell adman to online communicator. A case in point... CYBRA asked me to write a video script. As you might expect, I originally wrote a problem/solution commercial that had all the charm of Rosser Reeves's 1950's Anacin hammers-in-the-head ad.
Everybody loved it. Except... they wanted funny. I objected... insisting that funny doesn't sell. But then CYBRA president Harold Brand headed me off at the pass. He sent me an article from the Wall St. Journal on using humorous YouTube videos to expand your business. And the article quoted David Meerman Scott, reigning maven of viral video marketing. So there I was: facing down the boss... and the man who wrote the rules.
It was a marketing standoff.
So I made my move. I wrote a new video script. Funny. Everybody laughed. But it was too long. Then, working together with Sheldon Reich, CYBRA VP for Solutions, we turned it into a series of six videos!
So, let me introduce you to 2K…
No, not the millennium. This 2K is only 80 years old... barely five foot tall. And, he loves to dance.
"The MarkMagic Chronicles," features 2K -- "the 2,000 Year Old Programmer" in CYBRA's new series of YouTube videos created to promote the company's award-winning MarkMagic Bar Code Labels, RFID Tags, and Electronic Forms Software for the IBM System i.
Midrange veterans -- from AS/400 to POWER Systems -- will recognize 2K's costume as the gear of many a programmer over the last 20 years of industry conferences. Granted not every code warrior carries a spare Twinax balun in his back pocket, a card deck in his shirt pocket, or a spare 8.5" floppy. But System i insiders will find 2K a hoot... from his patter to his vintage campaign buttons, propeller beanie, and pocket protector.
See the YouTube videos in the player below, or click on the video while it's playing to go to the YouTube page. If your office blocks YouTube, you can see the videos at MarkMagic.com.
And check out the news story Four Hundred Stuff--CYBRA Goes for i's Funny Bone with 2K, the 2,000 Year Old Programmer from Alex Woodie, Senior Editor of IT Jungle publications.
Enjoy... and share! Email the playlist to your friends.
After freelancing for CYBRA Corporation for seven months, I was invited to come onboard. So I've gone from consulting to client side. Have I hung up my guns? With apologies to Shane -- you can't break the mold. There's no going back from being a Killer Copywriter. Right or wrong, it's a brand, a brand that sticks. There's no going back.
But I have made a strategic shift. I've moved from hard sell adman to online communicator. A case in point... CYBRA asked me to write a video script. As you might expect, I originally wrote a problem/solution commercial that had all the charm of Rosser Reeves's 1950's Anacin hammers-in-the-head ad.
Everybody loved it. Except... they wanted funny. I objected... insisting that funny doesn't sell. But then CYBRA president Harold Brand headed me off at the pass. He sent me an article from the Wall St. Journal on using humorous YouTube videos to expand your business. And the article quoted David Meerman Scott, reigning maven of viral video marketing. So there I was: facing down the boss... and the man who wrote the rules.
It was a marketing standoff.
So I made my move. I wrote a new video script. Funny. Everybody laughed. But it was too long. Then, working together with Sheldon Reich, CYBRA VP for Solutions, we turned it into a series of six videos!
So, let me introduce you to 2K…
No, not the millennium. This 2K is only 80 years old... barely five foot tall. And, he loves to dance.
"The MarkMagic Chronicles," features 2K -- "the 2,000 Year Old Programmer" in CYBRA's new series of YouTube videos created to promote the company's award-winning MarkMagic Bar Code Labels, RFID Tags, and Electronic Forms Software for the IBM System i.
Midrange veterans -- from AS/400 to POWER Systems -- will recognize 2K's costume as the gear of many a programmer over the last 20 years of industry conferences. Granted not every code warrior carries a spare Twinax balun in his back pocket, a card deck in his shirt pocket, or a spare 8.5" floppy. But System i insiders will find 2K a hoot... from his patter to his vintage campaign buttons, propeller beanie, and pocket protector.
See the YouTube videos in the player below, or click on the video while it's playing to go to the YouTube page. If your office blocks YouTube, you can see the videos at MarkMagic.com.
And check out the news story Four Hundred Stuff--CYBRA Goes for i's Funny Bone with 2K, the 2,000 Year Old Programmer from Alex Woodie, Senior Editor of IT Jungle publications.
Enjoy... and share! Email the playlist to your friends.
Thursday, October 12, 2006
Book Review: The Corporate Blogging Book by Debbie Weil
Instant survey (under 30 seconds):
As spam oozed out more and more legitimate email marketers, blogs began to look like an attractive alternative.
One of the main advantages of a blog is having an ongoing "conversation" with your public. Unlike formal websites, blogs are by nature more immediate and "transparent" (open and candid) than static websites. They are also interactive--inviting comments from readers--and viral--inviting readers to forward blog posts to friends. Many are about specialized areas of interest.
One blogger stands out as midwife to the birth of the blogging movement Debbie Weil. (Yes, I know that "midwife" sounds gender-specific, but it ain't necessarily so. Anyway, I like the image. "Obstetrician" sounds cold and stiff. And Weil is anything but either. )
If you read this far, stop now and get The Corporate Blogging Book by Debbie Weil. Like her popular blog the book is clear, instructive and focused. No rambling self-indulgence here. Weil is a teacher who isn't afraid to lose the class by smiling..... But she wants to make sure you pass the test.
- Do you run a business?
- Do you have to communicate with customers, clients or employees?
- Do you blog?
- What are you waiting for?
What's a blog?For the uninitiated, a blog is an online journal. Short for web logs, blogs started with Internet geeks logging web pages and adding their own annotations. Then new blogging software like Blogger.com and TypePad made blogging almost as simple as sending an email. What was once the province of teenagers sharing their diaries, spread to kitchen table journalists... marketers and CEO's blogging company news and opinion.
Why would I want to blog?
and
How do I get on the blogging bandwagon?
As spam oozed out more and more legitimate email marketers, blogs began to look like an attractive alternative.
One of the main advantages of a blog is having an ongoing "conversation" with your public. Unlike formal websites, blogs are by nature more immediate and "transparent" (open and candid) than static websites. They are also interactive--inviting comments from readers--and viral--inviting readers to forward blog posts to friends. Many are about specialized areas of interest.
One blogger stands out as midwife to the birth of the blogging movement Debbie Weil. (Yes, I know that "midwife" sounds gender-specific, but it ain't necessarily so. Anyway, I like the image. "Obstetrician" sounds cold and stiff. And Weil is anything but either. )
If you read this far, stop now and get The Corporate Blogging Book by Debbie Weil. Like her popular blog the book is clear, instructive and focused. No rambling self-indulgence here. Weil is a teacher who isn't afraid to lose the class by smiling..... But she wants to make sure you pass the test.
Wednesday, September 27, 2006
Viral Marketing: the newest old thing
With a growing number of its own associations (see WOMMA and VBMA), some bad buzz and as many definitions as practitioners... Viral Marketing is a spunky 10-year old.
Marketing Sherpa takes a look at where viral marketing has been and where it's going in: Special Report: Viral Marketing 2006 -- Benchmark Data, Practical Tips, & Biggest Change
Marketing Sherpa takes a look at where viral marketing has been and where it's going in: Special Report: Viral Marketing 2006 -- Benchmark Data, Practical Tips, & Biggest Change
Tuesday, June 20, 2006
"The Hebrew Kid and the Apache Maiden" Wins Ben Franklin Award for Best First Novel
Following David Meerman Scott's suggestions on making press releases go viral, I posted this story on PRWeb.com
"The Hebrew Kid and the Apache Maiden" Wins Ben Franklin Award for Best First Novel
Pass it on....
"The Hebrew Kid and the Apache Maiden" Wins Ben Franklin Award for Best First Novel
Pass it on....
Thursday, June 15, 2006
Viral Marketing Challenge
David Meerman Scott puts his money where his meme is.
In a post on IAOCblog today, Can you cause a press release to go viral?, he offers $1,000 prize!
In a post on IAOCblog today, Can you cause a press release to go viral?, he offers $1,000 prize!
To get you thinking, check out today's PRWeb announcement -- a cool experiment with these ideas by offering a $1000 prize to the first blogger who successfully identifies enhancements in the PRWeb service and responds by blogging about it and sending a trackback.
Thursday, September 08, 2005
It Pays to Give it Away...
...Or does it?
Seth Godin has done it again -- spread an idea epidemic with his free ebooks on web design and blogging.
Unleashing the Ideavirus, Godin's manifesto on word-of-mouse marketing is the most downloaded book of all time. And, to borrow his phrase, "sneezers" spread the epidemic world-wide. But Godin himself raises an interesting question. He says
I think the key question is "What is your primary goal?" Do you mainly write (or publish) books to spread the ideas? Are you using books to promote yourself? Or are you an author making your living from book sales?
Which leads to another question: Does giving away ebooks for free help sell the print edition of the book? What's your experience with giving away free book downloads? Does it help or hurt book sales?
Does viral marketing sell books?
Seth Godin has done it again -- spread an idea epidemic with his free ebooks on web design and blogging.
Unleashing the Ideavirus, Godin's manifesto on word-of-mouse marketing is the most downloaded book of all time. And, to borrow his phrase, "sneezers" spread the epidemic world-wide. But Godin himself raises an interesting question. He says
The first lesson is that free ebooks spread FORTY times faster than ebooks that cost money. That should give you pause if your goal is to spread your ideas.But what if your goal is to sell books?! Not just ebooks, but good old paper ones.
I think the key question is "What is your primary goal?" Do you mainly write (or publish) books to spread the ideas? Are you using books to promote yourself? Or are you an author making your living from book sales?
Which leads to another question: Does giving away ebooks for free help sell the print edition of the book? What's your experience with giving away free book downloads? Does it help or hurt book sales?
Does viral marketing sell books?
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