Friday, May 18, 2007

The New Rules of Marketing & PR

David Meerman Scott has a new book out: The New Rules of Marketing and PR and lo and behold I discover on his blog that I am in it.

Actually, h
e's got a whole list of bloggers he thanks for "helping write the book." My own small role goes back to a "conversation" on where David was discussing bringing PR direct to the consumer (the readers), rather than just throwing your stories on the mercy of the media court.

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