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Knowledge in war is very simple, being concerned with so few subjects, and only with their final results at that. But this does not make its application easy.

General Carl von Clausewitz

You can say the same for Search. It's simple to "google" something and get the results you want. But what Google does and how it works is far from easy.

If you want to get look under the hood of how Google works, see this from Aaron Wall, author of SEO Book.

Quick tips to increase traffic to your website

"Prospective clients can’t call you if they don’t know you or your Website exists," says B2B marketing expert Dianna Huff. So she put together a handy primer for getting traffic to your website. The quick start guide includes tips on SEO, Viral Marketing and more.

Once you get them into the tent, Dianna offers advice on how to keep them there, with "content that answers their unspoken questions" and increases trust. Read it here: How to Increase Traffic to a B2B or Consultant's Website

Book Review: "Turning Clicks into Leads," by Dianna Huff

When I first heard of SEO copywriting it sounded like a hodgepodge of New Age cyber-sorcery and subliminal advertising.

Vance Packard meets The Alchemist.

Like copy maestro Bob Bly, frankly, I was skeptical. Then I saw that Bob softened his stand and I decided to take another look. Which brought me to Dianna Huff's e-book, "Turning Clicks into Leads"

Huff manages to make sense of the world of SEO copywriting without confusing jargon (or forced humor). The book walks you through the basic concepts and gives you enough tools to try some basic SEO yourself. At least you'll never make such dumb mistakes again as using a slick graphic home page that looks good, but effectively blocks search engines from bringing you new customers!