It's Official: Google Indexes Comments

A few years ago, I had an on-blog conversation with Bob Bly on the idea of marketing with blog comments. Bob was skeptical, but I had done it together with Steve O'Keefe.

Now it's official. Mequoda Daily reports that Google is indexing comments on blogs and Facebook posts. So add comments to your toolbox. And remember--Google is watching. So if you don't have something good to say, keep your comments to yourself.

Read the full story: Google Starts Indexing Comments – All of Them

Advanced Internet Publicity session a Top Seller

In cased you missed it, or just want to hear it again, PMA, the Independent Book Publishers Association has released recordings of the 2007 PMA University sessions. I was especially gratified see that the session in which I participated with Steve O'Keefe of Patron Saint Productions and Penny Sansevieri of Author Marketing Experts was one of the best sellers. The session focused on advanced PR techniques, through author tours and blogging.

The recordings, available through AVMG Media Store listed our session as

***TOP SELLER*** 4A. Advanced Internet Publicity: Online Author Tours

Let me know if you order the CD and have any questions. I'm working on a guide to Blog PR and would appreciate your feedback. Disclosure: I don't get any commission from sales of the CD. Just a nice warm feeling.

Is blogging a waste of time?

Hoo boy! Now I'm really going to get in trouble with the blogerati! But you have to read this one.

Is it a waste of time to try promoting yourself by blogging?

Seth Godin sees blogs as the Electronic Grail. But usability expert Jakob Nielsen is also an Internet force to be reckoned with. And here's his advice to those who want to be recognized as experts and thought leaders:

To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.

Read Nielsen's whole article: Write Articles, Not Blog Postings Then let me know what you think. (I can just see Bob Bly nodding his head!)

I have my own ideas about the value of blogging. But I'm saving them for an article ;)

PMA, the Independent Book Publishers Association - University

I will be joining Steve O'Keefe next month at PMA, the Independent Book Publishers Association - University

I'll be focusing on Blog PR for books: especially my blog campaign with Steve for Alan Dershowitz's book The Case for Peace.