I never met Dianna Huff. But we're friends. Not Facebook friends. Actual friends. We virtually "met" when I was hosting a blog "show" for IAOCblog. Since then we've kept in touch. I guess that proves she's right about the need for social media. (Disclosure: Dianna still hasn't gotten me to actively use Twitter. But eventually I'll wind up there... kicking and tweeting.)
Dianna really lays it on the line in this blog post on el cheapo websites: Your Website is Worth More than a Cup of Coffee. If you have a website or are planning one, read it. But don't read it while you're drinking your coffee. You might spill it.