Dianna Huff has followed up her blog post CYBRA’s “MarkMagic” Videos Deliver Humor Plus Product Benefits with a detailed case study in her newsletter the "MarCom Strategist."
Dianna interviewed your humble servant. She wanted the whole nitty gritty story: the whos, whats, wheres, whys and hows... so she could give her readers enough information to plan their own viral video campaigns.
You can read the issue online here (don't forget to subscribe!): Dianna Huff's MarCom Strategist: CYBRA Uses Humor and Video to Sell the Sizzle of Bar Code Software