Friday, May 30, 2008

Pre-Test your Press Releses

David Meerman Scott reports on a free application from HubSpot called the "Press Release Grader." Just pop your release into the machine and it evaluates your press release and provides a "marketing effectiveness score."

Give it a whirl. And let me know how it works for you. Hey, I sneered at word processors. But I'm willing to try it....

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