I've mentioned the brilliant positioning of the Wall St. Journal in their promotions, especially their direct mail letter that sold subscriptions for some 30 years before it finally gave way to a revision by Mal Decker.
Ken McCarthy reports that the creator of the Wall St. Journal letter, copywriter Martin Conroy, passed away on Tuesday at the age of 84:
Martin Conroy: Did he write the greatest direct mail letter of all time?
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