Insights on writing, editing, copywriting, marketing and more. How to win customers and influence people -- through the written word.
Wednesday, October 18, 2006
Hazards of Ghostwriting Blogs
I took part in a friendly slugfest with Debbie Weil and others on IAOCblog about ghostwriting blogs for CEO's. Debbie was gently against. I was (and still am) for letting CEO's who can't write get hired help (like me, for instance). But frankly, this Business Week article gives me pause: Wal-Mart vs. the Blogosphere