"Play-Doh and Crayola Crayons were hardly aware of the power their aromas represented," Martin Lindstrom, the author of "Brand Sense," told Brandchannel. But because scents are more likely to evoke emotions than are images, companies such as Starwood Hotels are now working on "olfactory branding." (And in fact, you can buy a limited-edition Eau de Play-Doh from Hasbro and Demeter Fragrance Library.)Coming soon: blogscents?
Tuesday, August 22, 2006
Will copywriters be supplanted by perfumeries?
If you think junk mail and spam stink, just wait until junk scents take over the atmosphere. In a summary of new advertising inroads--from college textbooks to supermarket conveyor belts, Chief Marketer reports: