Sage advice from one of the masters: Sig Rosenblum.
The sales letter may well be the most demanding test of communication there is. For in its purest form, words alone must do the job. Without the help of color, illustrations or other frills, the writer must take the reader down the path to a sale.
The goal? To get someone you've never seen to write that check, drop it into the mail, and actually feel good about it. That's communication! If you get to know the simple skills—the 10 secrets—of the successful sales letter, then your selling, both on paper and in person, will click more often.
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