PRNewswire Press Release Auction

In a comment to my post on Direct to Consumer Press Releases, Dave Armon, COO of PR Newswire, said:

Your blog got us thinking. So we're gauging -- via an eBay auction -- the interest in D2C during our off-peak hours.

And he threw down the challenge of an auction of press releases. I put him in touch with the maven of D2C press releases, David Meerman Scott. And the race is on. See Web Ink Now: PRNewswire to auction off-peak press releases with SEO via eBay

And stay tuned....