Monday, June 12, 2006

Direct-to-Consumer News Releases

David Meerman Scott champions Direct-to-Consumer News Releases on IAOCblog.

Is the world ready for D2C releases? Do enough people understand and use RSS to make a big enough target market?

On the other hand, can you afford to ignore the market that does aggregate? Can you ignore readers of Squidoo, Bloglines, Google Personalized Search or

What do you think?

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