The WRONG way to do PR

Dee Rambeau posts a case study in spinning out of control: "Great learning from the PRSA" on the International Association of Online Communicators--IAOC Blog. It sounds like a satire, but it's all too true!

In a comment on the post, Don Dunnington offers a get-real alternative to spin:

For those interested a really useful crisis communication discussion, come see IAOC'’s own Steve O'’Keefe (a Katrina survivor) and Dee Rambeau in their panel discussion at the IAOC conference in Valley Forge (near Philadelphia), March 23-24. You can register online at http://www.onlinecommunicators.org/forms/seminar06.cfm.