Preparing for a copywriting assignment?
Whether you write your own copy or hire a copywriter, the first step is gathering information. My "Copywriting Checklist" has guidelines to help you write selling copy. (It's not a formal questionnaire, though some of my clients have used it that way. Think of it as seeding the clouds for brainstorming.) For a free copy, just sign up for a subscription to my newsletter: How to Win Customers and Influence People.