Monday, April 18, 2005

Cutting Edge Marketer

It's not nice to brag.

Self-promotion doesn't come naturally to those of us who listened to their mothers.

Writers and musicians shy away from marketing themselves. And I think a lot of people look at self-promotion as somehow too crass for professionals. Today it's hard to believe, but until the U.S. Supreme Court ruled in 1977 (Bates v. State Bar of Arizona) to remove the ban, lawyers were not allowed to advertise because
"Once the client perceives that the lawyer is motivated by profit, his confidence that the attorney is acting out of a commitment to the client's welfare is jeopardized. And advertising is said to tarnish the dignified public image of the profession."
So what does that say about copywriters?!

In that kind of atmosphere, you wouldn't expect a religious figure--a respected rabbi and mohel (ritual circumcisor)--to be a sharp self-promoter. Somehow, a "marketing mohel" sounds like a premise for a bad joke.

Enter Rabbi Paysach Krohn.

I had the pleasure of meeting him at a bris (circumcision) recently. The family wasn't religious and they asked my wife to find a mohel for them. A friend recommended Rabbi Krohn. And he was the perfect man for the job. Not only is he highly professional, but he is a master communicator. Guiding the family through the process, he combined instruction, explanation and stories... all with a running patter of jokes!

And that's not all. Rabbi Krohn gives every family a free copy of his book Bris Milah: Circumcision which outlines the whole ceremony. But the marketing mohel doesn't stop there! He just launched a new website dedicated to explaining and promoting traditional circumcision. So what's so cutting edge about that?

He called the website!

A few books worth checking out:
Bris Milah: Circumcision (Artscroll Mesorah Series) by Rabbi Paysach Krohn
Become A Recognized Authority In Your Field - In 60 Days Or Less by Bob Bly
Self Promotion Online: Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios by Ilise Benun

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