Yashar Ethics Series
Marketing master Seth Godin has taken his Pinocchio nose out of the closet and proclaimed All Marketers are Liars. Having spent over 10 years of my life filling America's mailboxes with direct mail sweepstakes promotions, I'm not in a position to argue ;)
But whether or not the rubber nose on the book cover hides Godin's tongue-in-cheek, it's no secret that marketing has a bad name.
I don't know if it's atonement or God's sense of humor. But I now find myself working on promoting "The Jewish Ethics Series" for Yashar Books.
And it's not even Yom Kippur!