Bob Bly--author of 80 books and untold articles and ads--takes a grim view of the writing profession in his blog: The Death Knell of the Writing Profession.
He particularly dislikes the terms "wordsmith" and "content."
I respectfully dissent. See my comment.
What do you think?
Morty, be assured the written word as a means to sell anything will never by obsolete. It is easy to see why in this day of startling graphics one may become convinced that words will decrease in importance as a means to motivate. But one needs only to evaluate how these graphics are being used. In too many instances they detractfrom the prime selling message that must be communicated. Why is this happening? First off, effective advertising is always the biproduct of words and images. Unfortunately many people graduating with MA's in marketing have been greatly impressed by graphics alone. I have little doubt that had they been properly schooled in the works of some of the current and past direct marketing masters there would not be a tendency to reduce their role in what we are seeing in print and TV.
ReplyDeleteThanks Bob. It is disheartening to see most of the reading young people do today--text on a phone screen. But I know you're right. When it comes right down to it, people need information to make buying decisions.
DeleteMorty