Thursday, December 08, 2011

The Web Rebbe

The old proverb in advertising was "Dress British and think Yiddish!" Now, along comes a dyed-in-the-wool Chasid who is an Internet marketing guru!

Let me introduce you to a new friend of mine: Rabbi Issamar Ginzberg. We were introduced by a mutual friend--copywriter and marketing consultant Shel Horowitz.

When I spoke with Rabbi Ginzberg, I asked him how does a Rebbeshe Einekel (scion of a great Chasidic dynasty) become a marketing guru?

"We have a family tradition of giving advice!"

So here is some Rebbeshe advice, based on a talk he gave at Google Headquarters in Israel!

Six Things I Learned Speaking at Google | Marketing, Strategy, Kosher!

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