The old proverb in advertising was "Dress British and think Yiddish!" Now, along comes a dyed-in-the-wool Chasid who is an Internet marketing guru!
Let me introduce you to a new friend of mine: Rabbi Issamar Ginzberg. We were introduced by a mutual friend--copywriter and marketing consultant Shel Horowitz.
When I spoke with Rabbi Ginzberg, I asked him how does a Rebbeshe Einekel (scion of a great Chasidic dynasty) become a marketing guru?
"We have a family tradition of giving advice!"
So here is some Rebbeshe advice, based on a talk he gave at Google Headquarters in Israel!
Six Things I Learned Speaking at Google | Marketing, Strategy, Kosher!