In 1974 I bought a copy of David Ogilvy's Confessions of an Advertising Man in a used paperback shop in Jerusalem. I haven't been the same ever since.
Ogivly still has a lot to teach us. And, like Gandalf the White, the old Wizard of Direct Response Advertising returns--on YouTube--with plenty of magic to offer.
Thanks to Joe Polish for pointing me to this gem.
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