Tuesday, November 22, 2011

David Ogilvy on Direct Response Marketing

In 1974 I bought a copy of David Ogilvy's Confessions of an Advertising Man in a used paperback shop in Jerusalem. I haven't been the same ever since.

Ogivly still has a lot to teach us. And, like Gandalf the White, the old Wizard of Direct Response Advertising returns--on YouTube--with plenty of magic to offer.

Thanks to Joe Polish for pointing me to this gem.

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