What I really like about Morty is he’s been in direct mail for 37 years and is still going strong. He’s not just a student of a particular medium – direct mail, Internet marketing, etc. – he’s a student of human nature.
In other words, Morty is a salesman first and foremost, whether with ink on paper, or words on screen.
Friday, November 12, 2010
Ryan McGrath interviews me: