Kurt Vonnegut on how to write with style

Copywriters should also learn to beguile with style. Kurt Vonnegut gave some useful pointers:

Newspaper reporters and technical writers are trained to reveal almost nothing about themselves in their writings. This makes them freaks in the world of writers, since almost all of the other ink-stained wretches in that world reveal a lot about themselves to readers. We call these revelations, accidental and intentional, elements of style.

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