Now Krug recommends a book that does for Web writing what his does for Web design: Letting Go of the Words, by Janice (Ginny) Redish.
In his email newsletter, Krug says he's reluctant to recommend anything because there's no accounting for taste. But he cautiously sticks his neck out on this one:
In many ways, it's a spiritual "cousin" to Don't Make Me Think. (In fact, at one point Ginny wanted to call it "Don't Make Me Read." Fortunately, cooler heads prevailed.) So if you like "Think" I have a high degree of confidence that you'll like "Letting Go."