Traditional advertising flowed "downstream" from advertisers to consumers and never the other way round; it was a statement from one to many. In the post-present, much of that will be reversed. Consumers will go "upstream" to access each advertiser as a database for the product information they want. Federal Express has provided Internet access so that customers can see where their packages are at any time. And virtual communities will be created by consumers who want to go "sidestream" to chat with their global neighbors.Tune in next time for the surprising answer...
Monday, June 18, 2007
Traditional Advertising vs. "Post-Present" Advertising
Who wrote this?... And when?