Thursday, November 02, 2006

How to begin a copywriting job: Start at the end!

That's right: Start at the end!

I got an inquiry about writing copy for a website:
So far I like your style and clear understanding that copy [and visual support] is all about clicking the Buy button . I would like to get started in a modest way so I can get to know how you work and build from there. - Suggestions for how we might kick this off
I wrote back:
Thanks for the vote of confidence. Why don't we start at the end:
What do you want my copy to do? Get leads? Orders? Join a list?.....
From a website? By email?

Let's decide where we're going. Then we can compare routes to get there.
Start at the end!

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