Insights on writing, editing, copywriting, marketing and more. How to win customers and influence people -- through the written word.
Friday, November 04, 2011
Gary Halbert Teaches the Real Art of Writing Copy.
In the hand of the late Gary Halbert, the pen was truly mightier than the sword. His newsletter was a valued resource of ideas and techniques. In a fit of generosity, Halbert put most of his archive online. In this episode (his letters were adventures, not just information), he gives a crash course in copywriting. He starts out:
Last month I promised this month I would teach you the real art of writing copy. I am now about to keep that promise.....