Gary Halbert Teaches the Real Art of Writing Copy.

 In the hand of the late Gary Halbert, the pen was truly mightier than the sword. His newsletter was a valued resource of ideas and techniques. In a fit of generosity, Halbert put most of his archive online. In this episode (his letters were adventures, not just information), he gives a crash course in copywriting. He starts out:

Last month I promised this month I would teach you the real art of writing copy. I am now about to keep that promise.....

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