Wednesday, September 27, 2006

Viral Marketing: the newest old thing

With a growing number of its own associations (see WOMMA and VBMA), some bad buzz and as many definitions as practitioners... Viral Marketing is a spunky 10-year old.

Marketing Sherpa takes a look at where viral marketing has been and where it's going in: Special Report: Viral Marketing 2006 -- Benchmark Data, Practical Tips, & Biggest Change

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