Great discussion this week on IAOCblog: Everyone Loves a Good Story.
Marketers know the power of storytelling. So should doctors.
Listen to Jeanine Zeitvogel tell how Lockheed Martin uses storytelling as the heart of its "Knowledge Management" system--to cut through the communications barriers of over 135,000 employees around the globe, including some 90,000 engineers--and gets everyone to share their knowledge.
"All for one and one for all."
By the way, did I ever tell you the story of The Three Musketeers?