I'm running a PR campaign for The Case for Peace the new book by Harvard Law professor Alan Dershowitz, author of The Case for Israel.
Do I agree with Dershowitz? Enough so that I feel comfortable promoting him. I'm not going to review the book, though. I'll leave that to the pundits and mavens. This is a blog on copywriting, writing, marketing and PR. It's not a political or "Jewish" or "Israel" blog. (Except when it is!)
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